Issue description and impact
On 16 October 2026, between 16:00 and 18:37 UTC, customers connected through 360dialog experienced outbound WhatsApp messaging failures due to a Meta platform issue.
Affected customers received API authorisation errors.
Cause of the issue
Meta confirmed that an internal maintenance operation unintentionally modified the whatsapp_business_messaging permissions associated with an application used by 360dialog.
This caused the application to lose messaging permissions for affected WABAs, resulting in outbound messaging failures.
Mitigation steps
We restored messaging functionality on 16 October at approximately 18:37 UTC by switching to an alternative authentication configuration.
Meta restored the original application permissions on 19 October at 13:43 UTC. Following successful verification, we reverted to the original configuration on 20 October.
Prevention of recurrence & suggestions
Meta confirmed that it will introduce additional safeguards to its internal maintenance processes to prevent similar incidents.
We are also reviewing additional preventive measures, including improved monitoring and alerting for messaging authorisation failures and improved fallback procedures to reduce recovery times if a similar Meta incident occurs in future.